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Advertising & Marketing | Atomica Creative > Strategic Product Marketing

Business -» Advertising & Marketing

Atomica Creative > Strategic Product Marketing

Atomica Creative > Strategic Product Marketing

We Market Terrible Products. Whether you are a product-based start-up, medium-sized business, or even a fortune 500 company, we can help you define and develop breakthrough strategies that will significantly improve your marketing processes.
How do we do this? By assuming your product is Terrible. The number one reason that new or existing product initiatives fail is that management falls in love with their product or suffer from other manifestations of inventoritis*.
They believe they have an excellent product and often act in reliance on the assumed fact the product is great. This often causes them to disregard, dispute, dislike, disown or disrupt the crucial sales and marketing processes. No product company is immune to this terrible condition.
Acting as a strategic marketing advisor or VP of marketing for your organization, let us give you an outside perspective and assist you in developing and deploying your next product marketing initiative. Our consulting services are GUARANTEED and we will only work with you if we can make a clear and decisive difference in your product business.
Please give us a call at 604.683.8288. We look forward to connecting with you.
Any of a group of disorders usually characterized by withdrawal from reality, illogical patterns of thinking, paranoia, delusions and hallucinations accompanied in many cases by a portfolio containing granted patent applications and other forms of intellectual property including trade secrets. Inventoritis is associated with depressed or non-existent product sales and defects in marketing programs and is caused by excessive reliance on the assumed idea that one’s product or idea is an excellent one.

Keywords: product marketing, product design

Last edit: 27-01-2007 22:20:18
Category: Business » Advertising & Marketing
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